On October 23rd, 2001, or 17 years before, Steve Jobs and Apple announced the launching of the iPod, about ​8 1⁄2 months after the Macintosh version of iTunes was released. The portable media player revolutionized music listening, to take your playlists and favorites songs wherever you go. 2001 was also marked at the same time by the first Apple Stores in the US.

Through the years and new iPod generations from 2010, the « pocket computer » was the best selling portable audio device of all time. Apple’s interest in the music industry even goes to the creation of their own streaming platform, with Apple Music in 2015, followed by events, live performances, festivals… #TodayAtApple is the perfect example, with Napkey recently, where artists are invited to a live performance in an Apple Store.

Apple has always been innovative and devoted in the music development, and we’re still in for some surprises…